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Car Wash Marketing

Posted on: June 7th, 2019

Get Started!

I read the other day that the Amazon logo (seen here) with the arrow from a to z represents that the company carries everything from A to Z. I stopped for a minute and thought “how amazing to start a company and think all the way through and come up with it as a start…

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Posted on: June 6th, 2018

A Week at Disney – Make It Easy! (Part 1)

If you have ever been to Disney, you would probably agree it is easy to like the place. I just spent a week at Disney World in Florida with my family and, while I have several things I took away from the experience, here is the big one: THEY MADE IT EASY! From the moment…

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Posted on: October 3rd, 2017

5 Keys to Successfully Branding Your Car Wash

In a day and age when consumers are inundated with different advertising and marketing messages, successful businesses are forced to work harder and smarter to gain their customers’ attention and remain top of mind. McDonald’s and Southwest Airlines are great examples of corporations who are nailing branding, earning themselves a loyal consumer following and setting…

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Posted on: December 4th, 2014

Unlimited Clubs: The Gift That Keeps on Giving …All Year Long!

With the holidays right around the corner, many car washes are jumping on the gift card bandwagon. And rightfully so; gift cards translate into upfront cash and profits realized with each sale. However, why not take it one step further and implement a well thought out Unlimited Program? When properly done, an unlimited club is…

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Posted on: January 16th, 2014

The Intangibility of Marketing

As humans, we are naturally drawn to things we can measure and quantify. It is because of this human instinct that the Marketing world has been moving towards more measurable efforts. We need to know what worked and what did not so our marketing dollars are not wasted. While this makes sense, there are some…

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Posted on: October 24th, 2013

Focus on the 100%

Far too many times I hear operators talk about adding something to the higher package to try and move customers up; or, when a new store is about to open, they start at the top package (which obviously includes everything they just purchased as wash components) and then start taking away equipment until they get…

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Posted on: May 22nd, 2013

Managing Emotions (Part 3 of 3)

Emotional Factors in Marketing & Branding Humans are emotional beings, so it’s not surprising that using emotions in your marketing strategy and branding can yield powerful results. Wikipedia defines emotional branding as the focus of “building brands by way of connecting a brand proposition and purpose to people’s emotional need states and aspirations.” In parts…

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Posted on: April 12th, 2013

Social CRM Done the Right Way

In a day and age that revolves so heavily around technology and online communities, Social Customer Relationship Management (CRM) and social customer service has never been more important for small businesses. To paraphrase the Wikipedia definition, “Social CRM is a philosophy and business strategy designed to engage the customer in conversation in an effort to…

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Posted on: January 30th, 2013

There are Only 2 Business Models (Part 2 of 2)

In part one of this series, we looked at the pros and cons of the “High-Volume, Low-Margin” business model. I also made the statement that there are only two models and that standing in the middle of the road long enough will get you run over.  That would be a third model and we will…

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Posted on: January 30th, 2013

Managing Emotions (Part 2 of 3): Customer Service

Customer Service: Eliminating the Negative Emotions & Evoking the Positive It has been widely assumed that the service provider is solely responsible for managing emotions in an exchange.  For instance, a flight attendant should smile, a bill collector should sound intimidating, and a massage therapist should talk in a soft, relaxing tone. All of these…

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