Unlimited Clubs: The Gift That Keeps on Giving …All Year Long!
With the holidays right around the corner, many car washes are jumping on the gift card bandwagon. And rightfully so; gift cards translate into upfront cash and profits realized with each sale.
However, why not take it one step further and implement a well thought out Unlimited Program? When properly done, an unlimited club is like selling gift cards all year round. You don’t even need to rely on the Holidays as a driving force to get your customers to buy.
Unlimited car wash clubs offer many perks for operators, including: guaranteed monthly revenue, weather independence, customer loyalty and retention, increased market share, and word of mouth through member ambassadors.
Guaranteed Monthly Revenue
When you can expect a certain amount of revenue every month, it makes it easier to forecast and purchase. Unlimited Clubs can also turn a $30-40/year customer into a $120-150/year customer.
Sometimes Mother Nature can be a cruel force in the car washing business. It’s hard to make up $0 days, but with an unlimited club, you can see months or even years where your car volume will be down 10-15%, yet your revenue will remain flat with last year’s.
Customer Loyalty and Retention
Customer loyalty is a funny thing. You can have customers who considered themselves loyal, yet may only visit your site 3-4 times a year. Discover the power of extra visits to your site through an unlimited customer.
Increased Market Share
There are a certain number of washes that occur in your market area each month. Why not give each of those customers a reason to wash at your store with a program that creates a value and convenience that can’t be beat.
Word of Mouth
Get your loyal customers signed up first and encourage them to become your ambassador by telling all their friends and family. People love sharing a good deal. Let them help spread the word and become a trusted referral source for your business.
Why wait for the holidays to reap the benefits of such an invaluable gift? Call our team at Focused to help you receive the gift that keeps on giving all year long!