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Posted on: June 7th, 2019

Get Started!

I read the other day that the Amazon logo (seen here) with the arrow from a to z represents that the company carries everything from A to Z.

I stopped for a minute and thought “how amazing to start a company and think all the way through and come up with it as a start up! How do you find the time to do it all and think of that?”

Then I googled ‘Amazon as a startup,’ and learned that it didn’t actually start out that way at all.  The company started in 1994 under the name of Cadabra, Inc; later Jeff Bezos purchased the domain name and considered the name ‘relentless.com’ until finally settling on Amazon and the current logo in 2000.  That means he went 6 years finding his identity and perfecting what we see today.

This all reminded me of a passage in the book Rework,by Jason Fried, in which the author says “good enough is fine.”

‘when good enough gets the job done, go for it. It’s way better than wasting resources or, even worse, doing nothing……and remember, you can usually turn good enough into great later.’

Too often, as entrepreneurs, we get wrapped up in trying to make the perfect decision, the perfect choice or the perfect hire when, in fact, all we really need to do is get started and perfect it along the way!