Car Wash Marketing

The doors are open… BUT… where are all the cars?!  You’ve invested too much time and capital in your car wash business to sit idle and wait for the cars to come to you. With over 50 years of combined car wash experience, the team at Focused knows what it takes to hit the ground running and keep that momentum going. From creating an annual marketing plan, to the design of your wash menu, your grand opening event, unlimited wash clubs, signage, advertising, social media, public relations, and more, we can help guide you every step of the way and take some of the stress off your plate.

Marketing Services

  • Marketing plans/calendars/budget
  • Wash Menu
  • Grand Openings
  • Unlimited Clubs
  • Website/SEO
  • Custom Signage
  • Advertising/Mailings
  • Social Media
  • Print Materials
  • Email/Text
  • Community/Public Relations
  • Press Releases
View Sample Marketing Packages

Seize your potential

  • Only 11% of consumers recall receiving any online communications from a car wash in the past year!
  • The highest potential prospect in Marketing is always current customers.
  • In 2016, the percentage of consumers who washed their vehicle most often at a PRO car wash increased to 80% (from 52% in 1996)
  • Just one more wash every 6 months among current PRO medium and light washers would increase car count by 14% or more!
  • The single biggest motivation for using a car wash is that it makes consumers feel good.
  • When the buying desicion is made easier, it becomes more automatic. Switching is reduced and leakage to other car wash locations is reduced.

* Statistics from the 2016 ICA Consumer Study

Marketing Response Rates

Are you getting the results you were expecting? Marketing can be a costly learning curve, but with the right guidance it doesn’t have to be. Don’t just throw your marketing dollars into the wind! Our experienced car wash marketing team will help you make educated decisions about where and how to successfully reach your target market and build a loyal customer base.