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Posted on: April 8th, 2022

Utilizing Consumer Data for Marketing Opportunities

Every year the International Carwash Association (ICA) releases a Consumer Study Report, providing valuable industry benchmark data. With operators facing many challenges in today’s economic state, utilizing this data can be a powerful tool for growth and improvement. Since the start of the COVID-19 Pandemic, many businesses have been forced to pivot and adjust their…

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Posted on: October 7th, 2021

Bring on the Shows!

While it’s been a slow crawl to get back in the swing of things for trade shows – we’re now full speed ahead! The Southwest show in June was a great opportunity to get back to seeing old friends and making new ones; now we’re gearing up for the ICA show this November!  The 2020 show…

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Posted on: September 20th, 2021

Is Your Ice Melt System Ready for Winter?

If you live in Colorado, you woke up this morning (9/20/21) to hear that SNOW FLURRIES in the high country have started.  It might be hard to believe, but winter is just around the corner and you need to be ready!  Given the current supply chain and longer than normal lead times, there is no…

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Posted on: August 19th, 2021

Time to Service Your Pumps

Although we’ve experienced record high temperatures in recent days, winter is, inevitably, right around the corner! This is the perfect time to make sure your wash and all its components are running in top order.  One important component to service is PUMPS. Car Washes have all kinds of pumps including multistage booster, piston, diaphragm, high pressure,…

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Posted on: June 3rd, 2021

Updating Signage – See Your Site Through the Eyes of Your Customer

Today’s service world is all about creating a unique and powerful customer experience. We have only seconds to capture a consumer’s attention, convey our services, guide them through the property safely and efficiently, and entice them to come back. If done right, we may even have the opportunity to seek their positive feedback and referrals.…

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Posted on: December 2nd, 2020

Online Reviews – CAR WASH Magazine Live Episode 35

For many businesses, online reviews can make or break your day. While it’s easy to become heated and passionate, it’s important to step back and have a process to follow when responding to these reviews. In episode 35 of CAR WASH Magazine Live, Matt DeWolf is joined by Beth Martin from Moo Moo Express Car Wash,…

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Posted on: April 7th, 2020

Preparing for the Re-Start

Like you, I am not 100% sure when the emergency nature of the COVID-19 pandemic will be “over,” but I am certain it will end! Whether that is in 15 days, 30 days, or longer, we’ll have to wait and see. Regardless of when this happens, we can and, should be, preparing ourselves and our…

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Posted on: March 5th, 2020

Online Reviews… The Good, The Bad, The Ugly

In a day and age where consumers flock to the internet to find goods and services, it is more important than ever to make sure your online presence and reputation is complete and credible. In fact, 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much…

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Posted on: May 3rd, 2019

Evolving Unlimited Clubs: RFID vs. LPR, and what about the APP?

The ever-evolving world of unlimited clubs has changed dramatically over the last several years.  It wasn’t long ago that unlimited clubs were looked down upon, and now, if you don’t have one you are losing business!  New technology is changing the way we administer these clubs, and with that, we have seen a rise in…

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Posted on: October 3rd, 2017

5 Keys to Successfully Branding Your Car Wash

In a day and age when consumers are inundated with different advertising and marketing messages, successful businesses are forced to work harder and smarter to gain their customers’ attention and remain top of mind. McDonald’s and Southwest Airlines are great examples of corporations who are nailing branding, earning themselves a loyal consumer following and setting…

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