With the holidays right around the corner, many car washes are jumping on the gift card bandwagon. And rightfully so; gift cards translate into upfront cash and profits realized with each sale. However, why not take it one step further and implement a well thought out Unlimited Program? When properly done, an unlimited club is…
Read MoreAs humans, we are naturally drawn to things we can measure and quantify. It is because of this human instinct that the Marketing world has been moving towards more measurable efforts. We need to know what worked and what did not so our marketing dollars are not wasted. While this makes sense, there are some…
Read MoreEmotional Factors in Marketing & Branding Humans are emotional beings, so it’s not surprising that using emotions in your marketing strategy and branding can yield powerful results. Wikipedia defines emotional branding as the focus of “building brands by way of connecting a brand proposition and purpose to people’s emotional need states and aspirations.” In parts…
Read MoreIn a day and age that revolves so heavily around technology and online communities, Social Customer Relationship Management (CRM) and social customer service has never been more important for small businesses. To paraphrase the Wikipedia definition, “Social CRM is a philosophy and business strategy designed to engage the customer in conversation in an effort to…
Read MoreHaving recently attended the Car Care World Expo in Las Vegas, I couldn’t help but notice all the buzz around Unlimited Wash Clubs- What are the pros and cons? How do you price it? Is it profitable? Some of the best features of an unlimited wash club include: Guaranteed monthly income Increase in loyalty &…
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