What Name Does Your Car Wash Really Go By?
When I first got into the car wash business over 20 years ago, $3 car washes were a new phenomenon. I remember seeing friends proudly post their low prices on their buildings. But before too long, something interesting happened—the community stopped calling those businesses by their actual names. Instead, they became known simply as “the $3 Car Wash.”
This taught me a valuable lesson early on: in our industry, it’s not the name on your sign that sticks in people’s minds, but what they associate with your business.
The Power of Perception
Too often, I hear people refer to a location as “the car wash that’s always closed,” or “the one that never gets the bugs off my car.” It doesn’t matter what the sign says—what matters is what you’re truly known for.
Think about it: Would you want to be “that car wash with the broken equipment,” or “the one that closes whenever there’s a cloud in the sky”? Of course not! But all too often, that’s what customers remember.
Focus on What Matters
Reputation is built day-in and day-out. You want to be known for all the right reasons—how clean your site is, how friendly and helpful your staff is, how sparkling the cars look after every wash, how quickly the line moves, and how consistently you’re open and ready to serve your customers.
Positive word of mouth spreads when you focus on what you’re known for, not just the name on your building.
How Focused Car Wash Solutions Can Help
At Focused Car Wash Solutions, we understand that your reputation is your most valuable asset. That’s why we offer not just equipment, but a complete support system to help your business run at peak performance. Our superior chemical lines ensure every car comes out looking its best, and our expert service team is dedicated to keeping your wash up and running—rain or shine.
By partnering with us, you can be confident that your car wash will be known for the things that matter: quality, reliability, spotless cars, and a great customer experience.
Ready to change what your car wash is known for?
Contact Focused Car Wash Solutions today and let’s build a reputation that truly shines.
